Brother
Label like a pro.

Social Media Campaign for Brother – “Label Like a Pro”

With the Label Like a Pro campaign, 2RAW created a series of humorous social media videos for Brother, produced in a mockumentary style. At the center of the campaign is an unconventional duo: an experienced electrician mentor and his apprentice, whose quirky chemistry drives the storytelling.
Through dry humor, everyday trade work and playful clichés, the campaign presents labeling as an underrated passion while maintaining an authentic and relatable tone. Designed specifically for TikTok, Instagram and other social platforms, the short-form videos balance entertainment and brand messaging, making them highly shareable and optimized for organic reach.