Client
Brother
Category
Film
Year
2024
With the "Label like a Pro" campaign, we created a series of humorous social media spots for Brother in a mockumentary style.
At the center: an older electrician mentor and his apprentice – an odd pair with wonderfully quirky chemistry. Between dry jokes, half-knowledge, and real-life trade work, labeling is portrayed as an underrated passion.
The clips play with clichés while always hitting the right tone – funny, creative, and made to go viral. Perfectly tailored for TikTok, Instagram and more.
Credits
Director: Josia Brezing
Producer: Lea Staron
Producer: Till Maier
Set PA: Romina Raßfeld
Director of Photography: Sina Diehl
1st Assistant Camera: Tsvetomir Loukanov
1st Assistant Director: Julius Sumit Becher
VFX Supervisor: Vincent Maurer
Concept Artist (VFX): Vincent Maurer
Colorist: Anian Krone
Costume Designer: Caroline Klatt
Gaffer: Patrick Heck
Lighting Technician: Vincent Neuber
Make-up Artist: Janine Zabel
Production Designer: Anna Vehres
Art Department Assistant: Leonie Kästle
Film Editor: Felix Karte
Online Editor: Anian Krone
Production Sound Mixer: Elias Gürtler
Sound Designer: Elias Gürtler
BTS: Olga Hermann
Location: Süwag Energie AG
