Hyundai
Waves of tomorrow.

Spec Campaign for Hyundai – Hydrogen Car Storytelling

For a spec campaign for Hyundai, 2RAW developed a conceptual automotive brand campaign without an official client commission. Driven by creative exploration, we brought our vision of a modern Hyundai campaign to life, placing the hydrogen-powered Hyundai Nexo at the center of the storytelling.
The focus of the campaign was to redefine Hyundai’s automotive storytelling, shifting attention from pure technology to emotional impact. Through cinematic visuals and narrative-driven concepts, the campaign aimed to create a stronger emotional connection between the vehicle and the audience while highlighting the future-oriented potential of hydrogen mobility.