Kästner
The Art of Optics.

Social Media and Campaign Photography for Optician Kästner Stuttgart

On behalf of Optician Kästner in Stuttgart, 2RAW developed a social media and photo campaign focused on elegance, craftsmanship and visual quality. The campaign imagery highlights the versatility and distinctive style that define Kästner’s brand, translating its philosophy into a clear and refined visual language.
Through carefully composed photography, the interaction between accessories, materials and mood becomes visible, reinforcing the brand’s positioning and supporting a consistent presence across digital and social media channels.