WSB Campus GmbH
Leaducation Rebranding

For Leaducation, the professional education initiative by WSB Steuerberatung, we developed an entirely new brand identity from the ground up. Together with our freelance team, we transformed the former WSB Campus into a standalone brand – from strategic repositioning and naming to the complete corporate design.

The new visual identity communicates professionalism, openness, and a forward-thinking mindset, creating a strong brand for people who want to grow professionally. Designed as a flexible system, it works seamlessly across both digital and physical touchpoints, providing the foundation for a consistent and future-proof brand experience.