Purelei
Fake out of home.

Social Media Video Production for the Launch of Purelei Beauty

For the launch of the new beauty brand Purelei Beauty, 2RAW was commissioned to create attention-grabbing short-form video content designed to support organic growth on social media. The project included a series of informative skincare reels as well as two CGI-driven campaign spots to highlight the brand launch and showcase the products.
The goal was to develop visually striking social media videos that surprise, captivate and emotionally elevate the brand – delivering high impact within just a few seconds while strengthening Purelei Beauty’s digital presence.