Universitätsklinikum Freiburg
Checkt Mann

Social Media Campaign for University Hospital Freiburg – Men’s Health Awareness

For the University Hospital Freiburg, 2RAW developed a humorous and approachable social media campaign that reframes men’s health and preventive care in a modern, relatable way. The concept centers on an everyday man in familiar situations, paired with a doctor who unexpectedly appears to deliver friendly and playful reminders about health check-ups.
The campaign consists of a 30-second teaser film and three short-form social videos, created as social media ads for the new channel checkt.mann. By combining real-life moments, dry humor and a clear message, the campaign lowers barriers around preventive care and encourages men to take responsibility for their health in a positive, accessible way.