Universitätsklinikum Freiburg
Checkt Mann

For the University Hospital Freiburg, we developed a humorous and approachable social media campaign that reframes men’s health in a fresh, relatable way.

At the center of the concept: an everyday man in everyday situations — and a doctor who appears out of nowhere to gently (and playfully) remind him to take care of his health.
The result is a 30-second teaser film and three short frontal videos, designed as social ads for the new channel checkt.mann.

Through a mix of real-life moments, dry humor, and a clear message, the campaign makes preventive care more accessible — and shows that:
Men who care about themselves, get checked.